ATTIMI by Dario Manca | Launch event & PR

ATTIMI by Dario Manca engaged BPR to spearhead its launch campaign, aiming to position the restaurant as one of Brisbane’s most exciting new openings in an increasingly competitive local hospitality industry. The goal was to generate widespread national coverage, drive anticipation, and establish ATTIMI as a premier and high-end dining destination. The campaign ran over five months, in a highly strategic fusion of PR, organic social media management and content development, and a high-profile launch event.

what we delivered

Event Management
Launch PR
Organic Social Media Management

THE STRATEGY

BAYLY PR executed a multi-faceted strategy, encompassing media relations and proactive PR, social media growth, influencer engagement, a robust national media famil program, and an exclusive launch event. The PR approach boasted a national approach, kicking off with an exclusive announcement by The Brisbane Times and Good Food Au, before further securing coverage in top-tier Australian media outlets such as Gourmet Traveller, Delicious Magazine, Urban List, and The Brisbane Times (Good Food).

THE RESULTS

The campaign delivered outstanding results for the new venue, successfully launching ATTIMI as one of Brisbane’s most talked-about restaurants, ultimately culminating in it being awarded 2 Hats from the Australian Good Food Guide 2025. This holistic approach achieved the below results:

  • 46 unique media placements across the campaign period, reaching a potential national audience of more than 32 million.

  • Organic growth of the ATTIMI Instagram to more than 5000 followers within a four month period.

  • A launch activation that secured more than 400+ local eDM sign-ups for retargeting purposes.

  • End-to-end management of a high-impact launch event attended by key influencers and media, that reached more than 550,000+ people through influencer content alone, and resulted in a a 334% spike in Instagram reach during the week of the launch event.

  • High profile recognition from Tier One media targets, featured in articles such as ‘Brisbane’s Best New Bars and Restaurants of 2024’, ‘Brisbane’s ten best new restaurants of 2024’ and ‘The best new restaurants and bars around Australia’.