Beauty Sleep Co. | Small Biz Package
Beauty Sleep Co. is the home of the innovative Selene pillow — a vegan anti-ageing beauty pillow, which quickly became the must-have item for all beauty-loves in Australia. The pillow, which is specifically designed for crease free morning skin, perfect lashes and smooth hair, was launched in 2023, and Beauty Sleep Co. joined the BPR family on our Small Biz Package to increase their brand awareness and get tongues wagging about their product launch.
what we delivered
Small Biz Package
THE STRATEGY
While our Small Biz Package has a two-month minimum subscription, the founders of Beauty Sleep Co. continued working with the BPR Team over a period of 12 months to really leverage results and the expertise of the wider BPR Team. During this time, the BPR Team adapted to the needs of the small Beauty Sleep Co team, providing proactive and reactive PR efforts, securing social media follower acquisition opportunities, securing reactive influencer seeding opportunities and much more.
THE RESULTS
Over a twelve month period working with Beauty Sleep Co on their Small Biz Package, the BPR Team:
Secured and facilitated more than 10 brand aligned Instagram and EDM database acquisition collaborations
Secured more than 20 positive media mentions, including VOGUE Australia, Daily Mail Australia, Mamamia’s You Beauty Podcast, New Idea Magazine, Prevention Magazine and more
Potential audience reach of more than 83 million from press mentions alone
Executed proactive and reactive influencer seeding that reached more than 250,000 people over a range of different demographics, resulting in more than 3000 website visits, a 20% follower boost and 20 unique pieces of content with full usage requirements.
