Como Restaurant | Launch event
Drawing upon influences from beloved regions throughout Italy, Como Restaurant embodies the laid-back yet refined essence of Lake Como, to deliver you an elevated fine dining destination with exceptional menu offerings. The BPR Team worked with Como stakeholders to execute an official launch event to introduce the venue to the Queensland scene, hosting a variety of influencers, media targets, Key Opinion Leaders and general tastemakers to experience the venue and a taste of the menu.
what we delivered
Event Management
Event Partnerships & Sponsorships
Content Creation & Execution
Public Relations
THE STRATEGY
BPR was tasked with the PR launch and event management of South Brisbane’s Como Restaurant. The team worked to frame Como Restaurant as Brisbane’s most exciting new venue, where you don’t have to compromise on having good food or a good time. To showcase the best of the venue, BPR devised an launch event that highlighted the menu, combining a strategic guest list, on point styling opportunities that led to plenty of content, and brand-aligned partnerships that ensured a swell of consistent messaging.
THE RESULTS
The approach saw the restaurant host 85 influential attendees, with social media coverage of the event reach a potential social media audience of 960,000 through more than 100 pieces of unique content being shared by influencers and media targets. Taps to the business address on Instagram increased by 507%, with an increased social media following of more than 300%. The buzz generated funnelled into increased bookings and reactive opportunities for the venue.
