Milton & King | Ongoing PR

Milton & King is one of the world’s leading wallpaper design companies, with head offices in both Dallas, Texas and Toowoomba, Queensland. Started in 2008 by brothers, Bryce & Richard Capp, the shared passion of the team has seen a humble family business turn into one of Australia’s leaders of interior design, wallpaper and fabrics over their tenure.

what we delivered

Public Relations
Influencer Seeding + Relations

THE STRATEGY

BPR had the pleasure of working with Milton & King over a twelve-month period to execute a strategic public relations plan, with the intention to build brand awareness for the brand within the Australian market, solidify them as a powerful player in the Australian-operated business arena, and build on previous media mentions and PR success for their product range, particularly within the lifestyle, home design and business spheres.

THE RESULTS

Over a twelve month period working with Milton & King, the BPR Team achieved the following results:

  • More than 52+ pieces of unique media coverage and mentions, an average of 4.3 pieces per month

  • A potential audience reach of more than 28 million+ from media mentions alone

  • Secured and executed more than 30 influencer collaborations (an average of 2.5 per month), resulting in more than 150 unique pieces of content for Milton & King to share on their social channels

  • A potential audience reach of more than 850,000 from influencer collaborations alone.