Miss Midgley’s x Kip&Co | Event management
We’ve worked with Miss Midgley’s, Brisbane’s cutest boutique guest house based on leafy James St, for more than 12-months across their always-on PR. To celebrate Mother’s Day and introduce the guesthouse to a more national audience, we teamed up with iconic homewares brand Kip&Co, to celebrate female owned businesses, motherhood and everything in between.
what we delivered
Event Management
Partnerships Management
Content Creation & Execution
Public Relations
THE STRATEGY
The Miss Midgley’s x Kip&Co collaboration featured a curated collection of exclusive content and experiences between, capturing the essence of both brands while paying homage to Mother’s Day. From bespoke promotional materials to visuals, the campaign included collaborative giveaways, engaging Q&A sessions with the Miss Midgley’s founders, and insightful blog content that delved into the inspiring journeys of female entrepreneurs as both business leaders and mothers.
The collaboration was also celebrated through a gorgeous Mother’s Day morning tea event that focused on fostering meaningful discussions whilst building buzz and engagement for both brands.
THE RESULTS
The approach saw Miss Midgley’s & Kip&Co host more than 30+ influential attendees, with social media coverage of the event reach a potential social media audience of more than 650K+, through more than 50 pieces of unique content being shared by influencers and collaborators.
The collaborative giveaway received a total of 2.1K entries and 11.6K audience reach with Miss Midgley’s receiving a follower boost of nearly 10% over the collaboration period.
