SAOR Skin | PR, Influencer Engagement, UGC and Social Media Management

SAOR Skin was ideated to bring postbiotic products to the Australian beauty arena, taking the industry back to basics by embracing ingredients such as fermented fruits and plants. To launch the brand to a competitive market, SAOR engaged BPR to roll-out a gentle holistic PR and social media approach to meet their start-up budget, utilising educational content to roll out across their owned channels, earned and paid press relations, influencer seeding, all while capturing UGC to support their additional marketing efforts for the launch period.

what we delivered

Public Relations
Influencer Engagement
UGC
Social Media Management

THE STRATEGY

Over a concentrated four-month period to launch SAOR as a brand new clean beauty brand to a competitive market, BPR developed an approachable PR strategy using a limited budget to maximise visibility for the brand in key markets (beauty, vegan, and mums), driving SEO while honing in on a strict set of USPs, as well as a robust organic social media approach to complement the PR outreach.

THE RESULTS

  • Engaged 19 influencers and creators (4/5 per month) who posted on their social channels tagging Saor Skin, and provided UGC, with a potential audience of more than 1.4 million+.

  • Secured 88 unique pieces of content, across both videos and static imagery for roll out on Instagram and TikTok.

  • Secured six pieces of media coverage (one per month) across beauty and mum-focussed channels, with a total reach of 160,000+, including (but not limited to) marie claire Australia, Style Magazines and My Mummy Australia.

  • Successfully seeded products to editors at key Tier One targets including News.com.au, Gourmet Traveller, and Mamamia.

  • Increased organic social media interactions by more than 54% and increased profile visits by more than 45% over a two-month period through introducing educational content series and a more USP-driven strategy.