Striā Lab | Small Biz Package

Striā Lab is a modern, science-led skincare brand on a mission to offer curative solutions to stretch marks. Following a cult-following and sell-out success after their launch into the UK market, the brand brought BPR on board through our Small Biz Package scope to drive positive media mentions around their launch into the Australian market, and manage influencer seeding to increase content and Share of Voice among Australian Key Opinion Leaders (KOLs).

what we delivered

Public Relations
Influencer Seeding + Relations

STRATEGY

BPR effectively increased the visibility of Stria Lab ‘s product offering through refined media pitching and influencer product sends. The campaign aimed to promote Stria Lab’s key messaging and ethos around stretch marks and clinically proven results while driving holistic awareness of the Stria Lab brand through strategic planning. The influencer and media send also led to valuable relationships with Australian media and the influencer landscape that can be harnessed on an ongoing basis for brand building, to drive sales and increase reviews and understanding of the Stria Lab product on a longer term basis.

THE RESULTS

Over a three-month period on our basic Small Biz Package, the BPR Team achieved the following results:

  • Four positive media mentions secured over a two-month period, with a potential audience of more than 1.7M+, including The Urban List, One Fine Baby, Boobobutt and more.

  • Distributed more than 40 media & influencer product sends, with positive proclamations from Tier One media targets such as News.com.au, Body + Soul, The Australian Women’s Weekly and more.

  • More than 15 pieces of unique content was shared through influencer collaborations, with a potential audience of more than 606,000 people.