Sunnybank Food Trail | Campaign PR

After a four-year COVID-driven hiatus, the Sunnybank Plaza and Sunny Park communities reunited to bring back one of Queensland’s most loved foodie events on Saturday 22 July 2023, welcoming back locals, families and food-connoisseurs with open arms and delicious menus. With extended hours for the first time ever, the famous Sunnybank Food Trail returned with a bang.

what we delivered

Public Relations
Influencer Seeding + Relations

THE STRATEGY

Over a six-week period in 2023, we worked on a project basis with Discover Sunnybank (Retail First) to drive awareness and visitation for their annual Food Trail event. Through strategic Key Opinion Leader seeding, creative PR sends and highly personalised pitching efforts, BPR delivered a high impact and successful campaign in a short project period for the event, which led to record-breaking attendance at the event.

THE RESULTS

Over a six-week campaign period, the team achieved the following results for the Experience Sunnybank team:

  • More than 29 unique press mentions promoting the event, to a potential audience of more than 6.2 million+

  • Influencer content reached more than 228,000 people in the lead up to, and on the day, of the event

  • 40+ pieces of unique influencer and Key Opinion Leader content was shared to Instagram in the lead up to the event

  • The @experiencesunnybank Instagram account reached more than 11,000 accounts during the week leading up to the event, driven from influencer promotions, an increase of 53.5%.