TC Edition | Influencer relations + social media management

TC Edition is a Melbourne-based demi-fine jewellery label, with a rich history in the Melbourne retail market. Starting out as ‘Trendy Creature’ and focussed on costume jewelery, BPR was engaged during a rebrand period to assist with the repositioning of the brand to a more elevated experience, tasked with building a new reputation for the brand for consumers and new audience segments.

what we delivered

Influencer relations
Social Media Management
Copywriting
Campaign development

THE STRATEGY

BPR worked alongside the TC Edition team and their close collaborator, Chloe Livock Studio, to assist with the consumer facing brand identity and reputation amongst the public, working to introduce the new brand offering to new and existing consumers. BPR developed a holistic social media strategy for the brand, pulling together campaign messaging for key sales periods throughout the year, while also executing influencer seeding for key audience demographics.

THE RESULTS

Through social media management and influencer seeding alone, the BPR team achieved:

  • A potential audience of more than 200,000 people through influencer seeding on a contra only basis, resulting in more than 30+ unique UGC images for usage across TC Edition’s channels

  • Over two months managing the TC Edition Instagram account, we saw an increase of more than 334% engagement growth, a 44.3% growth in impressions, an increase of 44% in website clicks, and a growth of followers exceeding 8.5%

  • Development of more than eight campaign concepts over an eight month period, with copywriting for all to be rolled out across in-store and online collateral.